Wednesday, August 17, 2016
4 Ways to Use Video in Twitter Ads
Twitter video ads usually don’t require starting from scratch. You might already have access to content that lends itself to video advertising or can easily be modified and promoted on social media. Here are a few ways to begin.
#1: Make a Video Product Catalog
Twitter video ads are a great way to show off products and services. To enhance the impact of product-focused videos, style them with a specific atmosphere and attitude. This helps you create a visually engaging experience and communicate what your brand is all about.
Enhance impact with attitude and style.
Android Wear uses a Twitter GIF ad to show off its line of smartwatch bands in a simple yet interesting way. Most of the elements are the same from frame to frame, while displaying multiple band designs on a model. The ad also includes straightforward messaging, so viewers can get a sense of the brand’s style and the benefits of its products all in one glance.
#2: Showcase the User Experience
You can use Twitter video ads to show audiences what it’s like to use your product. Offer a visual experience that will put the viewer right in the center of the action, so you can easily convey the benefits of your product and motivate audiences to hit a Download or Install CTA button.
Visual experiences put the viewer in the center of the action.
In the graphic above, Wish takes viewers through a purchase on its shopping app. By highlighting how easy it is to find and score deals, Wish communicates the value of the app to audiences and inspires them to discover discounts of their own.
#3: Create a How-to Video
Another smart Twitter video ad strategy is to offer unique knowledge and expertise through an instructional video. Present useful content in an interactive way so you canencourage more viewers to click through to your website to learn more.
If you use a pre-existing how-to video, make sure that it’s bright, clear, and visually appealing.
TechSmith uses Twitter video ads to take viewers through the process of filming B-roll for business use. Because the tutorial features shots from inside Camtasia, it’s a natural and unobtrusive shout-out to TechSmith’s own product, while still being informative and helpful to audiences.
How-to videos show off your expertise.
#4: Repurpose Video Content
If you’ve created a TV ad for your business, then you already have great material for yourTwitter ad. TV ads can work well on Twitter because they give audiences a high-level introduction to your brand, while remaining short, easily digestible, and entertaining. As a bonus, if you adapt a TV spot for Twitter, you have the opportunity to make the ad even more actionable with call-to-action (CTA) buttons and tailored copy.
No TV ad? No problem! You can reuse an introductory or demo video from your website. Just make sure it’s short and instantly understandable.
After Toyota ran a Prius ad during the 2016 Super Bowl, the automotive company gave the TV commercial a second life on social media. The video ad works especially well on Twitter because it’s high-energy, eye-catching, and easy to follow even on small mobile screens.
Content produced for TV is great material for Twitter, too.
In addition, it harnessed the power of Twitter’s sharing options with a hashtag that prompts users to engage and discuss.
Tips for Creating Successful Video Ads
Creative plays a vital role in Twitter video success. Content that doesn’t look or sound compelling will be much less effective. The following creative best practices will help your video ads not only showcase your brand in the best possible light, but also drive the results that matter most to your bottom line.
Include a Strong Hook in the First Three Seconds
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